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Newsletter № 108

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Mobility as Marketing: Burger King is offering one-cent Whoppers anytime a customer is within 600 feet of a McDonalds. And get this .... a whopping 50,000 people have cashed in on the deal. …

Newsletter № 107

| Mobility Newsletter | No Comments
Madrid gives Lime, Wind, and VOI  72 hours to remove their scooters from the streets.  City blames companies for their users not reading and/or obeying city usage rules.  LINK FLASHBACK:  After removing all scooters from their streets, Santa Monica…

Newsletter № 106

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General Motors Company will kill Chevrolet Volt, Cruze, Impala. GM is Poised to close as many as 5 plants and will cut 15% of salaried workers. LINK FLASHBACK VIDEO: "When I'm not the president, I'll drive…
Anthony Barba

Meet the Editor

Anthony Barba is a co-founder of a Mobility Consultancy called Pumpkin.

He has advised multi-national brands, startups and OEM’s on how to utilize mobility to increase their competitive advantage and create new revenue streams.

Anthony’s obsession with Mobility as Marketing began in an empty restaurant when he asked his Wife, “Do you think paying for customers Uber ride is cheaper to fill seats than Groupon?”

Originally from New York, Anthony Lives in Berlin with his wife and daughter.