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Newsletter № 139

| Mobility Newsletter | One Comment
57% of Vienna subway riders vote against scented subway cars after a month-long trial. Vienna’s Public Transport Authority tested four fragrances, intended to improve the travel experience. They included whiffs of…

Newsletter № 138

| Mobility Newsletter | No Comments
MOBILITY AS MARKETING Chance the Rapper has partnered with Lyft to give out free copies of his album. Anyone using Lyft can receive a link to download The Big Day for free, becoming the…

Newsletter № 137

| Mobility Newsletter | No Comments
LOYALTY In their mission to become the “Amazon of transportation” Uber launches "Uber Prime" in Chicago and San Francisco. For $25 a month, customers get free rides on Uber’s Jump…
Anthony Barba

Meet the Editor

Anthony Barba is a co-founder of a Mobility Consultancy called Pumpkin.

He has advised multi-national brands, startups and OEM’s on how to utilize mobility to increase their competitive advantage and create new revenue streams.

Anthony’s obsession with Mobility as Marketing began in an empty restaurant when he asked his Wife, “Do you think paying for customers Uber ride is cheaper to fill seats than Groupon?”

Originally from New York, Anthony Lives in Berlin with his wife and daughter.